Now don’t get me wrong, it will take work, and it will take hustle. But this is what our country was built on, and this is what our grandparents and our great parents did to create the foundation of what we relish and benefit from today. So work – and I mean work hard! Create a business model, create a plan, and give yourself a platform to let others know what you are doing. Build relationships, and help others grow their businesses. Be patient and be persistent, listen to your customers and users, and truly care about your vision and mission. It’s all goes back to the passion!

The good news is that there are very few gatekeepers around any longer. The game has changed, and if you are pumping out good stuff, people will hear about it and will follow. So, you must be transparent and authentic otherwise others will see that you are speaking from both sides of your mouth. Use the tools, as many as possible, to connect as often as you can with others, and BE REAL. Again, come from the passion, and care so deeply that it resonates from you.
This is business and the game is constantly changing. Build your brand equity constantly, because if you love it, you will win. Your brand is you, so have it reflect you, the TRUE you and your passion. People get it, and recognize immediately that you are real.

Patience is king, and be ready for the right moment to strike, because I promise you that it will strike when you consistently do what you are about and believe in. Yes, you can monetize your passion, and remember that legacy is greater than currency. Everything you do will be documented, so do what you love and have your grandchild look back at your life in amazement and pride.

Oh, and have a whole lot of fun along that way. Cheers to passion!

I get asked quite frequently by my coaching clients how to increase the number of “Tweeps” that they can follow and who can follow them, AND who are ACTUALLY in their area and industry. Most of us certainly, as soon as we join Twitter, begin following our friends, our business associates, and obviously those in our industry that are well connected and knowledgable about the real estate market. And that is, no doubt, a perfect place to start. To be listening to those who are on the cutting edge of what is transpiring in this most interesting market, and to be up to date on the most recent changes, adjustments, and trends is critical for your business. So, yes, begin there.

As you begin to engage in conversations with others, notice who they are following and mentioning. Quickly review the bio, and decide if that relationship would be beneficial to you, and you to them, should they follow you back. Remember, Twitter is all about sharing and building relationships so make your decisions based on that, even if what interests you is something personal – like they enjoy hiking, or punk rock music, or also hang glide. Naturally, others will follow you as well, once they see the value you begin to share. Also, key to remember: be you! Be authentic and transparent. Engage, engage, and engage with others as this is how we all learn, grow, and have fun.

Another way to find folks in your area or industry, or those that even have similar hobbies as you, is to use the Twitter Search Box.

- Log into Twitter.com

- On the right hand side of the page, there will be a white SEARCH box

- You can type in here whatever it is you would like to search for

For example, let’s say you would like to search those in Del Mar who have been tweeting about buying a home:

- In the SEARCH box, type: near 92014 within:10mi buy a house

- This search criteria asked for anyone who has tweeted using the words “buy a house” within 10 miles of Del Mar

- What will appear, is of course, the tweets that reflect this search

- Now you can scroll though and see if any tweets catch your interest, and then perhaps review the bio of the Tweeter for a match

As you can imagine, you can search anything! You can search a movie review, comments on a new product, your hobby, a news topic, your geographic farm, other realtors in your area, or anything you can come up with. Then you can reach out to them and see if you can be of service to them. Enjoy the process and you will be amazed at the people you get connected to.

You will notice, as well, as your followers begin to increase, that many of these fellow tweeps found you in just this way, either by key words in your bio, or by a recent tweet that you posted.

Reach out, create relationships, be of value to others, and have fun!

Also, please visit my website frequently, as I will be blogging about ways you can design your business so that you can have a more successful 2010! What are you going to do differently to have a more productive year than 2009?

After graduating from college, Diane was a computer programmer for a large bar coding firm, which went public and was sold within a year. Diane remained in San Diego, and decided to venture into real estate, her true passion, and accepted a job working for a commercial and residential developer in the La Jolla area as their Contracts and IT Manager. Diane later accepted a position with a large residential developer in Rancho Santa Fe specializing in custom homes and exquisite estates.

Diane soon began selling residential real estate, and was awarded ìRookie of the Yearî her first year in sales. She ventured out on her own, selling real estate with her team throughout San Diego County. Diane has owned training companies, developed products for real estate agents to increase their selling skills, and developed a coaching program for a national small business growth &self development franchise. She has been a consistent producer, and is currently a Coach for the leading real estate business development company in North America in assisting other agents in growing and developing their practices.

Diane lives in Del Mar, California. She has three amazing children and enjoys spending time with friends, involvement in humanitarian and environmental causes, reading, fitness, and travel.

Whether you are a brand new or seasoned real estate professional, cutting edge systems, processes, tools and skills will be implemented to take your practice to the levels you desire.

We will identify and develop a goal that you would like to achieve, define a system and plan of action, and map out our program to work together to generate that fulfilling and prosperous business and life of your design and dreams.

Please contact me for more information >>

Coaching works when two factors are present in a client’s life:

» One, the client is willing to learn, grow and take action.

» And two, there is a gap between where client is now and where they want to be.

If you are willing to roll up your sleeves and assume the predominant responsibility for your success, great things can happen!

Please contact me if you’d like to learn more. >>